Neil Hawke


Welcome! I'm Neil, a digital supply chain transformation leader in microchips, expat in Hong Kong, and freelance innovator on nights and weekends.This is my portfolio of current and past projects.


What's new?

I've kicked off the Hidden Layer, a Substack focused on microchips and digital transformation, and my thoughts on some other emerging technology. Link is above (middle icon).For Fall 2025, I have also enrolled in the MITx SCM MicroMasters, a rigorous, analytical 5-course graduate credential program that will dovetail nicely with some other projects.

Bio


I'm Neil Hawke, a digital supply chain transformation leader in microchips. Most of my work centers around the complexity in semiconductor supply chain management, its intersection with geopolitics and other risk, and emerging methods to solve these challenges.

A few things about me:
- MBA and BS Engineering Management from Michigan Tech
- Enrolled in MITx SCM MicroMasters
- Based in Hong Kong
- Originally from Michigan, USA
- PMP-certified
- Sit on Michigan Tech's SCM & Engineering Industry Advisory Board
- Milwaukee Venture Partners member
- Eagle Scout (BSA Troop 304)
- Skiing, sailing, hiking, dragon boat, Muay Thai enthusiast
- Biggest Bob Seger fan in the eastern hemisphere

Projects


All projects below are current or semi-current ventures I've started. These explore niche interests outside of semiconductors and supply chain transformation.

Contact


Feel free to connect or reach out, and I'll get back to you within 2 business days.

Neil Hawke


The Hidden Layer

The Hidden Layer is my Substack publication, where I share insights and analysis on microchips, digital supply chain transformation, and emerging technologies.I write from a global perspective shaped by my time in Hong Kong and Asia, while drawing on roots in the Midwestern US, a region profoundly impacted by supply chain shifts and industrial globalization.

Neil Hawke


TraceLayer

I'm excited to share more info soon. This is an academic supply chain project related to my MITx SCM MicroMasters.

Neil Hawke


Thimbleberry

Good in the Great Lakes Region- that's what Thimbleberry is about. I have a lot of belief in the grit and innovation of founders in the Michigan-Wisconsin-Minnesota-Illinois area, and I founded Thimbleberry as a purpose-driven nanocapital initiative, supporting founders in the outdoor, mobility, and health sciences industries in this region.Our first investment was sponsoring Michigan Tech's Circular Solutions Enterprise Team in a project to develop a recyclable textile solution. [Read more below]

Neil Hawke


Great Lakes Coastal

Founded in 2021 and paused in 2025, Great Lakes Coastal is my love letter to my home, the Great Lakes region.With the help of talented designers, I created the first Great Lakes Beach Shirt, and will soon be re-launching as a premium, collectible, limited-run brand.This project was designed to be explicitly low-tech and to step away from complexity, but proved to have its own challenges in terms of unit economics and global sourcing.

Neil Hawke


College Coaching with Neil

College Coaching with Neil was founded in 2025 as an outlet to give back to struggling college students, using my unique perspective and experiences from my undergraduate degree. I offer several weekly coaching sessions, downloadable materials, and an upcoming Udemy course.